Stoneleigh Wine couldn’t stand out by simply telling people its story, so we made it a talking point.

To reverse years of decline, our challenge was to get young female hipsters to care about Stoneleigh’s natural creation with ancient river stones and wild fermentation.

So we let nature takeover an abandoned house in the city, with each room embodying the tasting notes of a different wine. We created a surreal, living and breathing Instagram wonderland for hipsters to be seen in, and share.

Over 5,000 people attended parties and events hosted with partners from VICE-ID to Australia’s top chefs, sharing thousands of pieces of content telling our natural creation story creatively online.

In total, one house reached over 7 million people, increasing brand preference by 350%, and taking Stoneleigh from years of decline to number one in the category.

From concept to delivery, I worked across all elements from four brand films to over 350 pieces of content.