Putting Rekorderlig Cider back on the map.

Rekorderlig was once overflowing with Swedish cool, but it had got old in the eyes of young drinkers.

With an audience itching to be out and about, but lockdown putting an end to plans, we found a new way to put Rekorderlig on the map.

Welcome to Rekorder-land, a virtual tourist destination reimagining Vimmerby Sweden with fun attractions inspired by Rekorderlig flavours.

People could jump into the town fountain to experience a Strawberry-Lime scuba dive, meander through a Grapefruit-Rosemary meadow bursting with flavour, and interact with an AI powered DJ at the Blush Rosé Lake Haus.

We even got travel influencers on board, driving hype and helping to make Rekorder-land 2020’s must-visit digital tourist destination. (As rated on PipAdvisor).