How do you make a brand that appeals to teenagers, appeal to their parents too? We created a band called 'Mariachi Doritos' and showed that Doritos had a role at any occasion, by 'adding a little Mexican' flavour to parties through the UK's first ever Facebook Tour.
People could book the band over Facebook, and we’d travel to their homes, parties or pop-up on their web cams. As Digital Creative Lead, I was responsible for all of the content, creating and writing everything across Facebook, Twitter, Instagram and Snapchat in real-time, which helped us win the Grand Prix for Social Media at WARC.