Cancer, it’s not a topic young women are talking about when they get together. But cancers affecting women take tens of thousands of lives each year. So, for Cancer Council’s Girls Night In, we aimed to bring cancer to the party.

We created Cards Against Cancer, a party game for a horrible disease. It aimed to get women to put their cards on the table about cancer, and spark a simple conversation at the party, and online.

For this campaign, I worked on the concept to the copy.