Making a sales event stand out, by turning it invisible.

Afterpay Day is a bi-annual sales event from Afterpay. The problem is that sales are everywhere. Prime Day, Black Friday, Click Frenzy- gone crazy? So had our audience.

But value for them isn’t about expense, it’s about exclusivity.

So we created exclusive deals and drops available to seize in augmented reality, right in the palm of their hands.

But we didn’t stop there, we launched a fully integrated campaign inspiring people to ‘carte diem’ and seize deals and drops from over 2,000 retailers too.

With results that smashed targets, we came, we saw we conquered- making it the biggest Afterpay Day yet.