Redefining tequila from shots to refined sips.

1800 is a tequila with some serious heritage. But it had a problem, it was confined to 2am shots rather than 6pm sips.

To change this, we created a year-long content platform called ‘Redefined,’ with the aim of shaking up expectations around traditional ways to enjoy tequila, and cultural traditions too.

We created film content that defied the time people thought to enjoy tequila, re-wound the creation of cocktails to show tequila as the unexpected ingredient, and even collabed with creators who are redefining a traditional craft in a new way.